Forbes January 31, 2025
I am somewhat cynical when it comes to a lot of marketing—especially things like sponsoring sports teams or buying naming rights for stadiums. There is brand exposure for sure, but in my opinion, these things generally have more to do with the ego or the personal hobbies and interests of company leadership than actually moving the needle on marketing.
ReliaQuest is different to me because they are not just putting their name on a college bowl game as a vanity play. They are also using the relationship to elevate cybersecurity awareness and taking action to address the escalating need for skilled cybersecurity professionals with its launch of a two-day Cyber Lab Bootcamp across universities participating in the ReliaQuest Bowl.
This...
Today's Sponsors
Today's Sponsor