Senior Housing News January 12, 2023
It was the middle of the night and Priority Life Care CEO Severine Petras couldn’t sleep. With a pandemic still fresh on her mind, she found herself in a deep-dive into her company’s social media presence.
She would often notice an out-of-place detail, like a mask not being worn correctly or an awkward photobomb in the background and alert the rest of her team that the photo is “not social-media-ready.” This was not an infrequent occurrence, so much so that she jokes she “gave everybody PTSD, slightly.”
“I spend a lot of time scrubbing our social media,” Petras said at the 2022 Senior Housing News Sales Summit in Arlington, Virginia. “Social media makes me a little nervous, personally.”
Petras’ apprehension...
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