Senior Housing News October 21, 2024
Senior living occupancy has been on the upswing, but maintaining that momentum could require larger investments in sales and marketing for 2025.
Beztak, for instance, has increased its sales and marketing budget over the last several years, from around $900,000 in 2023 to just over $1 million in 2024. For 2025, that amount is anticipated to increase to around $1.2 million, according to Jason Kohler, executive vice president for senior living. Beztak operates six communities under the All Seasons brand.
“It’s purposeful. We opened a brand new 24-unit community. We are still in the lease up phase of two other communities,” Kohler told Senior Housing News.
12 Oaks Senior Living also will likely increase sales and marketing budgets for 2025,...
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