Senior Housing News January 10, 2025
Senior living operators are holding steady with social media strategies in 2025 despite shifting trends for how people share information online.
In 2025, social media companies such as Meta, the company behind Facebook, Instagram and Threads, and TikTok developer ByteDance are under scrutiny from lawmakers and the public. TikTok is subject to a potential ban starting this month in the U.S. that is being weighed by the Supreme Court, while Meta is facing scrutiny over its plans to eliminate fact-checking and recent changes to its moderation policies that single out LGBTQ people. At the same time, platforms such as BlueSky are serving as new competitors to companies like X, formerly known as Twitter.
Although social media is rapidly changing, senior...
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