Senior Housing News January 14, 2026
Senior living marketing teams are pivoting from search engine optimization to AI searches, and in the process embracing authenticity in their messaging.
Recent survey data from Pew shows that AI-powered tools like Google’s “answers overviews” are pushing viewers to click on fewer actual search engine results. For senior living operators that spent years gearing their digital sales and marketing practices for SEO, AI searches could represent a new and significant stumbling block.
Indeed, Omaha, Nebraska-based Heritage Communities is in 2026 seeing a dip in inquiries stemming from Google searches, according to Chief Marketing Officer Lacy Jungman.
But while digital searches are changing, senior living operators still have tools to market their services and communities to new residents with strategies geared...
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