Senior Housing News January 7, 2026
Entering 2026, the senior living industry has momentum as providers make gains in occupancy and margins. All of that hinges on operators acting now – sometimes with bold intentions.
Senior living leaders know well that they must serve a new and larger generation than ever before with the arrival of the baby boomers. New preferences and more older adults than previous generations are both an opportunity and a potential challenge ahead. To HumanGood CEO John Cochrane, now is the time for the industry to look forward and act with an open mind – and plenty of confidence.
“We either accelerate, innovate, and lead, or we drift into irrelevance. We must play offense in aging services, delivering not just the promise...
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