Senior Housing News January 6, 2026
In 2026, the oldest boomers are turning 80. Senior living operators still may not be ready to serve them, according to the industry’s leaders.
For one, the senior living industry is still mired in development woes at a time when demand is only growing. In fact, the number of senior living units in some markets is shrinking. As operators grapple with resident preferences and outdated operating models, they are retooling their playbooks to accommodate the wave of demand at their doorstep.
Even so, the challenges of senior living operators today could hurt their ability to attract the next generation of older adults into communities, many of which were built decades ago.
Lifespace Communities CEO Jesse Jantzen put it bluntly: The...
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