Senior Housing News December 31, 2024
Andrew Christman

In 2024, senior living operators saw improved occupancy and margin growth but many challenges remain as the industry looks to live out the oft-said mantra of “thrive in ’25.”

Many in the industry, especially in the last two years, uttered the phrase, “survive to ’25,” stressing the many challenges operators face in providing care and delivering on promises of elevated lifestyle and independence.

But in many ways, the industry made progress in 2024, having weathered four years of constantly swirling headwinds. As the new year dawns, operators look to capitalize on growing demand and a post-pandemic landscape, which has lately fueled occupancy and revenue growth and sets the stage for continued progress in 2025.

Now, senior living providers that are...

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