Senator probes MA exchanges’ marketing tactics

Healthcare DIVE January 24, 2024
Sydney Halleman

The head of the Senate Finance Committee sent letters to several health insurance exchanges on Tuesday, as part of an inquiry into Medicare Advantage plan practices.

Dive Brief:

• Senate Finance Committee Chair Ron Wyden, D-Ore., sent letters to the executives of several health insurance marketplaces on Tuesday inquiring into the marketing tactics they use to sell Medicare Advantage plans to seniors.
• The letters, sent on behalf of the Committee to the heads of GoHealth, eHealth, Agent Pipeline, SelectQuote and TRANZACT, ask the exchanges how they generate leads and partner with third-party marketing companies to sell the plans.
• The probe comes as lawmakers and regulators ramp up scrutiny into MA plans’ marketing tactics. Late last year, the CMS proposed a...

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