Health Populi September 14, 2018
Patients are the new healthcare payors, and as such, taking on the role of health consumers.
In fact, health and wellness consumers have existed since a person purchased the first toothpaste, aspirin, heating pad, and moisturizing cream at retail.
Or consulted with their neighborhood herbalista, homeopathic practitioner, therapeutic masseuse, or skin aesthetician.
Today, the health and wellness consumer can DIY all of these things at home through a huge array of products available in pharmacies, supermarkets, Big Box stores, cosmetic superstores, convenience and dollar stores, and other retail channels – increasingly, online (THINK, of course, of Amazon — more on the A-word in the Hot Points below).
Self-care for health goes back to the beginning of time, really, to parents’...
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