Forbes May 30, 2025
Shinoy Vengaramkode Bhaskaran, Senior Big Data Engineering Manager, Zoom Communications Inc.
As businesses continue to harness Big Data to drive innovation, customer engagement and operational efficiency, they increasingly find themselves walking a tightrope between data utility and user privacy. With regulations such as GDPR, CCPA and HIPAA tightening the screws on compliance, protecting sensitive data has never been more crucial. Yet, Big Data—often perceived as a security risk—may actually be the most powerful tool we have to solve the data privacy paradox.
The Dual-Edged Sword Of Data
Modern enterprises are drowning in data. From IoT sensors and smart devices to social media streams and transactional logs, the information influx is relentless. The “3 Vs” of Big Data—volume, velocity and variety—underscore...
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