Radiology Business September 20, 2023
A new study co-authored by billionaire entrepreneur Mark Cuban finds that hospitals are missing the mark when it comes to price transparency for imaging and other healthcare services.
Cuban and colleagues conducted a “secret shopper” investigation, sampling 60 diverse U.S. hospitals and collecting their self-posted online cash prices for two CMS-required shoppable services: brain MRI and vaginal childbirth. They then had individuals telephone those institutions, requesting the cash price for those same services.
Among 47 hospitals providing prices for a brain MRI over the phone and online, 26% had differences between the two figures of 50% or more. There was a “complete match” between online and phone prices for brain MRI in only 19% of institutions (9/47), the authors detailed...
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