Screenagers to Silver Surfers: How each generation clicks with care

From Super Bowl ads to new Airpod features, digital health is now front and center to consumers. More than half (58%) of Americans used virtual care in the past year, though that’s dipped slightly (5 percentage points) from 2023. Wearables and connected devices? Fifty-three percent of consumers own at least one, and 54% track at least one health metric digitally.

However, it turns out how people engage with health tech depends a lot on their age cohort. From Gen Z to the Silent Generation, generations of Americans are using digital health in their own unique ways. For companies trying to engage across generations, differentiating between their habits and preferences is key.

So, how does each generation of Americans actually...

Today's Sponsors

Today's Sponsor