PYMNTS.com May 15, 2024

Google unveiled a range of artificial intelligence (AI) advancements at its annual developer conference Tuesday (May 14), including more sophisticated analysis powered by Gemini, smarter assistants like Astra, and an infusion of AI into its dominant search engine, marking one of the most dramatic changes to the company’s foundation since its inception and potentially triggering a sea change in web surfing habits, but also bringing new risks to an internet ecosystem heavily dependent on digital advertising.

“The Gemini upgrades could potentially revolutionize online commerce by providing a more fluid browsing experience,” Sunil Rao, CEO and co-founder at the AI company Tribble, told PYMNTS. “With AI browsers becoming mainstream, agents could potentially recommend specific brands or solutions, possibly as digital store...

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Topics: AI (Artificial Intelligence), Technology, Voice Assistant
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