Samsung to launch upgraded voice assistant Bixby this year with its own AI

CNBC July 10, 2024
Arjun Kharpal

Key Points

– Samsung will launch an upgraded version of its voice assistant Bixby this year based on its own artificial intelligence models, mobile chief TM Roh told CNBC.

– The Bixby upgrade is part of Samsung’s broader push to market AI features on its suite of devices.

– Roh said the company will maintain its strategy of allowing multiple voice assistants on its devices.

PARIS — Samsung will launch an upgraded version of its voice assistant Bixby this year based on its own artificial intelligence models, the head of the company’s mobile business told CNBC.

Digital assistants are back in the spotlight thanks to the popularity of OpenAI’s ChatGPT. TM Roh, the head of Samsung’s mobile division, told CNBC...

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