CNBC January 6, 2025
Anniek Bao, Chery Kang

Key Points

– Samsung Electronics plans to ramp up its on-device AI, as it bets on the consumer electronics unit to exceed overall global market growth this year.

– The world’s largest smartphone and TV maker expects its mobile devices business to grow by 4-5% this year, while growth in TV and home appliances unit to accelerate.

Samsung Electronics plans to ramp up its on-device AI business, with the aim of exceeding global market growth in the consumer electronics segment this year.

The global consumer electronics market for smartphone, TV and home appliances will grow roughly 3% in 2025, Jong-Hee Han, chief executive officer of Samsung Electronics, told CNBC’s Chery Kang.

Samsung, the world’s largest smartphone and TV maker, expects...

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