CNBC October 11, 2024
Ryan Browne

Key Points

– Zahra Bahrololoumi, CEO of UK and Ireland at Salesforce, told CNBC that the tech giant takes all legislation “seriously” — but it wants regulations in Britain to be “proportional and tailored.”

– Salesforce’s UK boss noted a difference between companies that develop consumer-facing AI tools and firms making enterprise AI systems which, she said, have to meet higher privacy standards and comply with corporate guidelines.

– A spokesperson for the UK’s Department of Science, Innovation and Technology said that planned AI rules would be “highly targeted to the handful of companies developing the most powerful AI models,” rather than applying “blanket rules on the use of AI.”

LONDON — The UK chief executive of Salesforce wants the...

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