VentureBeat June 29, 2023
Salesforce today introduced new generative AI workflow tools for Sales Cloud and Service Cloud during its presentation at World Tour London. The new capabilities — Sales GPT and Service GPT respectively — are designed to simplify workflow and customer engagement for sales and service teams.
The company said the tools will enable teams to accelerate deal closures, anticipate customer needs and enhance productivity.
Salesforce’s AI solution, Einstein GPT, will power the new GPT services from the backend, operating within an open ecosystem using proprietary real-time data.
To address enterprise data security and compliance, Salesforce said that the Einstein GPT’s trust layer will protect sensitive customer data, preventing the large language models (LLMs) from retaining it and thereby maintaining data governance.
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