Healthcare IT News November 14, 2022
Andrea Fox

The new CRM platform offers healthcare automation, personalized intelligence and real-time industry-compliant data exchanges in the Salesforce Health Cloud.

Salesforce this past week announced the launch of a new customer relationship management product that works with existing electronic health records.

WHY IT MATTERS

The Patient 360 for Health CRM platform is designed for cost efficiency and productivity, according to Salesforce. The company boasts of several of its features:

  • Behavioral Health, which it says gives clinicians and case managers tools like interactive health timelines populated with patient health milestones and behavioral events, crisis support with pre-configured workflows for patient intake, assessments, and automated reporting.
  • Advanced Therapy Management, to provide pharmaceutical companies with visibility into the use of patient therapies,...

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Topics: Cloud, CRM, Health IT, Technology
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