VentureBeat September 12, 2023
Carl Franzen

Customer relationship management software (CRM) leader Salesforce is announcing a big update today to its artificial intelligence (AI) suite, Einstein, at its annual Dreamforce 2023 conference in San Francisco.

Einstein Copilot is a new generative AI conversational assistant that Salesforce is bringing natively into its CRM and all supported apps, allowing it to help with a wide range of application-specific tasks.

Salesforce’s enterprise customer administrators can also customize how Einstein Copilot works and what data of theirs it can access and reference, as well as harness third-party LLMs such as OpenAI’s GPT-3.5, using a new Einstein Copilot Studio.

“We truly believe every industry CEO of any level needs to adopt this,” said Muralidhar Krishnaprasad, Salesforce’s executive vice president of software...

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Topics: AI (Artificial Intelligence), CRM, Technology
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