TechRepublic May 8, 2023
By Karl Greenberg

With new applications of generative AI including Slack GPT and Einstein GPT, Salesforce expands ChatGPT-like AI automation capabilities across its CRM platforms.

At the Salesforce World Tour in New York on Thursday, the customer relations management giant announced a broad range of plans to inject generative, large language model artificial intelligence capabilities into its platforms, including Einstein, Slack and Sales Cloud.

The technology will enable AI-supported emails, qualified leads and sales planning. Salesforce’s chief marketing officer Sarah Franklin took the stage at New York’s Javits Center to explain the risks and benefits of AI in CRM, noting that the company will forge ahead with generative AI for sales and CRM, albeit with guardrails and “human in the loop” protocols.

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Topics: AI (Artificial Intelligence), CRM, Technology
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