PYMNTS.com April 12, 2023
Salesforce has rolled out a version of its Commerce Cloud for the healthcare field.
The HIPAA-compliant platform, announced in a Wednesday (April 12) press release, is designed to streamline healthcare commerce experiences while reducing costs.
“As the healthcare industry’s digital transformation continues, organizations that don’t offer online commerce channels run the risk of losing both customers and revenue to their competition,” the company said in the release.
The new features will let healthcare and life sciences organizations sell directly to their customers, automate B2B sales, and improve service through streamlined order support, according to the release.
The platform offers companies the ability to set up new storefronts. That way, for example, a medical device firm that normally sells using distributors...
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