Becker's Healthcare February 3, 2022
The next stream of specialist referrals could come from a software platform.
Surgeons typically rely on colleague referrals or word-of-mouth recommendations to drive patients to their practice. Some also engage in direct patient marketing efforts to become the surgeon of choice in their communities. But technology could disrupt those patterns in the future as employers use artificial intelligence and machine learning to make personal recommendations for care.
In a recent example, Walmart announced it would integrate Health...
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