Ro goes all in on weight management with $30M preorder of diet pill, on track to become one of its top performers

Fierce Healthcare November 18, 2021
Rebecca Torrence

Digital health unicorn Ro is pushing deeper into weight management with a $30 million preorder of weight loss pill Plenity for its members.

Plenity, an FDA-approved pill produced by Gelesis that expands in the stomach to mimic the effect of vegetables and make the patient feel fuller, is poised to become the second most popular product on Ro’s platform.

The multimillion-dollar preorder will ensure access to the pills among Ro members as demand continues to escalate, the company said.

Founded in 2017 with a focus on men’s health, Ro provides a wide range of services on its platform including prescription delivery, telehealth and in-home care.

The company has further expanded its offerings this year with the addition of virtual mental...

Today's Sponsors

Today's Sponsor