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In today’s digital age, where competition is a click away, loyalty has become a cornerstone of customer retention and satisfaction for both retailers and financial institutions looking to drive and capture lifetime value.
No matter the industry that firms operate within, business goals around keeping customers engaged, satisfied and coming back for more are important growth drivers.
That’s why PYMNTS sat down with Rite Aid’s Chief Marketing Officer Jeanniey Walden and MoneyLion’s Chief Marketing Officer Cynthia Kleinbaum Milner to take a deep dive into the intricacies of loyalty programs and the innovative strategies businesses can use to stay ahead in the digital loyalty game.
“The biggest thing that you can do, in any company of any size, is step back...
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