PYMNTS.com October 7, 2024
Data, in the right hands, can be a business leader’s magic wand.
“Data is our best friend right now,” Jeanniey Walden, the chief marketing officer at Rite Aid, told PYMNTS, noting that following an 11-month period in bankruptcy, Rite Aid has emerged with a refined approach to data-driven decision-making and a greater understanding of how customer behaviors have shifted due to both economic pressures and product availability.
Rite Aid’s reinvention strategy is leveraging this information to optimize operational elements like store formats and to inform key marketing and merchandising decisions, Walden said.
For pharmacies, loyalty is not just about doling out points for purchases. It’s about leveraging data to offer incentives that fit into the customer’s healthcare journey. Data in...
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