Fierce Healthcare March 10, 2022
NASHVILLE, Tenn.—As more and more health plans look to grocery deliveries to address food insecurity, experts say payers can use the deliveries to help fuel greater member engagement.
“We built a strategy around food and produce, and it has been the wild west out there right now,” said Ashley Tyrner, founder and CEO of FarmBox, whose subsidiary FarmboxRx offers food programs for managed care organizations. “Everybody has wanted to add it but, once you add it, how are you engaging members?”
Tyrner spoke about the need to use grocery deliveries to boost engagement with members and encourage them to use other social determinants of health benefits such as transportation during a session Wednesday at the...
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