Forbes April 4, 2025
It’s been rumored for quite some time that Health and Human Services Secretary Robert F. Kennedy Jr. may pursue banning prescription drug advertisements on television. But can he? Probably not. During President Trump’s first term in office, his administration tried to require disclosure of list prices in pharmaceutical commercials. This was shot down by a federal court judge. Attempts now at a (partial) ban are unlikely to come to fruition. Nonetheless, raising the issue has sparked a discussion around the pros and cons of direct-to-consumer drug advertising.
In an interview prior to his confirmation as secretary of HHS, Kennedy said it was time to put an end to drug advertising on television. Kennedy decried what he deemed to be the...
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