McKinsey October 14, 2024
It’s easy to fall in love with gen AI—but recent research suggests that realizing its value is harder than the hype. Rewired offers a playbook that can help.
Do the math on generative AI (gen AI), and the numbers can seem heady. But according to recent research, only a small percentage of companies are beginning to deliver meaningfully on its promise—and many have succumbed to “death by a thousand pilots,” in the words of Rodney Zemmel, global leader of McKinsey Digital. In this episode of The McKinsey Podcast, Rodney and fellow senior partners and coauthors Eric Lamarre and Kate Smaje join global editorial director Lucia Rahilly to talk about their book Rewired: The McKinsey Guide to Outcompeting in the Age...
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