Pharmaceutical Executive August 30, 2024
Strategies that can help maintain and grow your market share. Plus how to adapt to new competitive pressures and evolving customer needs.
Picture this: You’re a marketing executive for a pharmaceutical company, and you’ve just been handed a challenging assignment. Your task? To breathe new life into a mature product that’s facing increasing competition. It’s a scenario many of us in the pharma industry have encountered.
In this article, we’ll dive into strategies that can help you not just maintain, but grow your market share. We’ll explore how to adapt to new competitive pressures and evolving customer needs, turning potential threats into opportunities for innovation and growth.
Prioritizing patients for sustainable success
With an established product, your existing customer base...
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