Rethink Medtech Marketing with GenAI

Leading companies are applying generative AI to make marketing processes faster and cheaper, while creating messages that are more personalized and effective. GenAI tools can deliver a range of benefits, enabling medtech marketers to focus less on repetitive tasks and more on strategic and conceptual work.

• Some medtech companies using GenAI in marketing have seen cost savings of up to 70% for text generation and a four-fold increase in speed, with campaigns that once took months to generate now taking weeks...