Retailers Look to AI, Virtual Try-On Tech to Cut eCommerce Returns

PYMNTS.com January 3, 2024

The new year is only three days old.

Buyer’s remorse may be setting in for those of us who have hit “buy” again and again, and maybe bought duplicate items in different sizes, hoping that the perfect fit would arrive on the doorstep and counting on the convenience of returns to send back any unwanted purchases.

The malaise of retailers — we’re talking here of returns — never really goes away. The holidays only serve as a year-end reminder of the fact that shoppers have the option to give back what they do not want and get their money back, denting merchants’ top lines.

Higher Returns From eCommerce Sales

It’s hardly a “holiday problem,” if we might use that...

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