Health Populi February 24, 2021
The more health consumers use health and wellness services at retail, the greater their satisfaction and brand-love, according to a new report from J.D. Power.
J.D. Power found that peoples’ Net Promoter Scores were higher among those folks who used at least one health and wellness service at a brick-and-mortar pharmacy, shown in the first chart. That NPS-delta was 15 points between consumers who used no services (rating an NPS of 55) versus people using at least 2 services (awarding an NPS score of 70).
Consumers using more health and wellness services also spent more money at the drug store, a further motivation for retail pharmacies to take this study’s findings to heart (and strategic import).
J.D. Power’s U.S. Pharmacy...
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