Becker's Healthcare November 22, 2024
As nurse influencers collectively reach more than 1 billion followers, social media holds vast potential for nursing leaders to attract and retain nurses, according to research published in The Journal of Nursing Administration.
To learn about social media’s recruitment capabilities, faculty and alumni from the University of Alabama at Birmingham School of Nursing surveyed 812 RNs and APRNs about how they used social media. Activities on sites such as Facebook and TikTok were placed into five categories: direct patient care, advocating/influencing, employment-related pursuits, professional association connections and research/evidence-based practice.
Across Facebook, LinkedIn, Instagram and TikTok, most nurses use these platforms to advocate/influence and for employment activities, such as networking or job searching.
The nurses were also asked...
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