April 14, 2024

Salesforce is reportedly in advanced negotiations to purchase data-management software provider Informatica.

The talks were the subject of a Friday (April 12) Wall Street Journal (WSJ) report, citing sources familiar with the matter.

The report said Informatica has a market capitalization of more than $11 billion after a 43% jump in its shares this year as traders invested in a deal. However, WSJ said, sources say the price being discussed was below Informatica’s Friday closing stock price.

Salesforce provides cloud-based software that helps companies manage customer relationships, while Informatica helps businesses such as Toyota and Unilever manage and analyze the data they collect.

The report said Informatica recently debuted new tools building on its artificial-intelligence (AI) capabilities, such as Claire...

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Topics: AI (Artificial Intelligence), Cloud, Mergers & Acquisitions / JV, Technology, Trends
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