PYMNTS.com April 22, 2025
Apple’s work on Siri will reportedly be led by managers who developed Vision Pro.
Vision Pro creator Mike Rockwell, who is the new Siri engineering chief, is bringing members of the Vision Pro management team to Siri, replacing or demoting previous managers of the voice assistant business, Bloomberg reported Tuesday (April 22), citing unnamed sources.
Apple did not immediately reply to PYMNTS’ request for comment.
The company’s efforts to fix Siri have encountered project delays and engineering problems and have come to symbolize Apple’s difficulties in the artificial intelligence (AI) field, according to the report.
While Vision Pro has not been a commercial hit, Rockwell’s leadership of the development of the device showed his ability to take on major projects,...
Today's Sponsors
Today's Sponsor