PYMNTS.com March 22, 2024
Apple is reportedly in preliminary talks with Chinese tech giant Baidu, exploring a potential partnership to use Baidu’s generative artificial intelligence technology for Apple devices in China.
The move is part of Apple’s ongoing strategy to enhance its AI capabilities and navigate China’s stringent regulatory landscape, The Wall Street Journal (WSJ) reported Friday (March 22), citing unnamed sources.
Apple did not immediately reply to PYMNTS’ request for comment.
China’s regulations mandate that generative AI models be vetted by the country’s cyberspace regulator before public launch, according to the report. Since this rule’s introduction in August, more than 40 generative AI models have received approval, including Baidu’s Ernie Bot. No models developed by foreign companies have been approved yet, although it...
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