PYMNTS.com February 5, 2025
Amazon is reportedly set to introduce a new, generative artificial intelligence (AI)-powered version of its Alexa voice assistant.
The company sent out invitations to a Feb. 26 event featuring the head of its devices and services team, Panos Panay, and the event is expected to preview the new Alexa, Reuters reported Wednesday (Feb. 5), citing unnamed sources.
An Amazon spokesperson told Reuters only that the event is “Alexa-focused,” according to the report.
A new Alexa would be the most significant upgrade of the product since its introduction in 2014 and would be the first powered by generative AI, the report said.
The generative AI-powered version of the voice assistant will be able to respond to more than one request at...
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