MedCity News September 24, 2023
There are concerns that Medicare Advantage TV ads are misleading patients. A new KFF analysis of Medicare Advantage TV ads found that the ads often rely on celebrity endorsements and suggest that seniors are missing out on benefits that they’re entitled to.
Medicare Advantage (MA) enrollment is on the rise, partially due to “marketing efforts” by insurers and brokers, according to a KFF report published Wednesday. Enrollment in MA plans has doubled since 2010.
CMS has recently worked to reduce misleading MA marketing. To understand how MA is being marketed on TV and what the implications are for patients, KFF analyzed ad data from the Wesleyan Media Project. The analysis included all English-language TV ads that aired on national and...
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