PYMNTS.com February 12, 2024
New research shows that more than half of apps on Apple’s Vision Pro are paid downloads.
As Techcrunch noted in a Monday (Feb. 12) report, that figure — 52% to be exact — dwarfs activity on the larger Apple App Store, where just 5% of apps monetize in that fashion.
The report cited data from app intelligence firm Appfigures, whose analysis examined all the apps optimized for the Vision Pro.
That includes more than 700 apps that were either Vision Pro-only or ones where the developer optimized an existing app to work on Apple’s mixed reality headset, which went on the market 10 days ago.
Appfigures found that these paid apps have an average price of $5.67, with priciest...
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