Behavioral Health Business May 22, 2024
Recently, digital behavioral health companies have significantly shifted their focus from D2C to B2B.
However, when marketing these services, the transition between audiences doesn’t require a steep learning curve.
Virtual behavioral health provider Talkspace (Nasdaq: TALK) is one of those providers that has doubled down on its B2B efforts, prioritizing payer and enterprise relationships.
“It’s not really B2B or D2C, it’s human to human–and that is whether you’re talking to someone paying out of pocket or you’re talking to someone who’s using their behavioral health benefits,” Katelyn Watson, chief marketing officer at Talkspace, said during Behavioral Health Business’ Virtual Sales and Marketing Summit.
New York-based Talkspace provides teletherapy, medication management, and asynchronous messaging. The company has recently ramped up its...
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