Home Health Care News October 8, 2025
The home-based care industry is plagued by regulatory, administrative and staffing challenges, among others. However, the most acute challenge facing providers, according to Luke Rutledge, president of Homecare Homebase, is the rapid rise of Medicare Advantage (MA).
MA has become the primary payer source for home-based care services, according to Homecare Homebase data. To persist in the face of this surge, providers must embrace new tools, including ambient listening and data automation, and reimagine traditional operating models.
“The reason why that’s so significant is there’s a 38% delta between what Medicare pays, even with all the cuts, and what Medicare Advantage is paying,” Rutledge told Home Health Care News. “That’s one of the things that is keeping people up at...
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