MedCity News October 6, 2025
UnitedHealthcare launched UHC Store to sell discounted health services directly to members, but experts question whether consumers will embrace it.
UnitedHealthcare is going direct-to-consumer with its new online digital shopping experience. While some healthcare leaders say this opens another revenue stream for UnitedHealthcare and makes accessing healthcare services more seamless, others are more skeptical.
Last week, the health insurance behemoth announced the launch of UHC Store, which is available within the UnitedHealthcare app and its website. Members are able to purchase a range of health and wellness offerings with up to a 15% discount. The insurer is launching UHC Store in phases, starting with 6 million fully insured members, with plans to expand to 18 million commercial members later this...
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