MedCity News September 23, 2025
Brittany Cianflone

Greenway Health blends smart technology with human expertise to elevate revenue cycle.

In ambulatory care, financial health is inextricably linked to operational efficiency. Revenue cycle management (RCM) is the backbone of practice sustainability, yet it is fraught with complexities, from evolving payer rules to persistent staffing shortages. Many practices recognize the strain these challenges place on their resources and are turning to outsourcing partners for relief. However, the decision is no longer a simple matter of just offloading tasks.

Effective RCM outsourcing in today’s healthcare landscape requires a balance: the analytical power of smart technology combined with the nuanced understanding of human expertise. For practice leaders, the goal is to find a partner who can optimize financial outcomes without sacrificing...

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Topics: Provider, RCM (Revenue Cycle Mgmt), Technology
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