Commonwealth Fund July 6, 2022
Sarah Klein, Martha Hostetter

TOPLINES

  • To foster trust in online health communication, viewers need to feel connected — whether to health care institutions, an influencer, or people who share similar backgrounds

  • Health care organizations can learn from social media influencers how to make health care content more engaging

In the spring of 2021, YouTube asked the National Academy of Medicine to convene experts to develop principles for elevating credible health information online. Transforming Care spoke to Garth Graham, M.D., M.P.H., YouTube’s director and global head of health care and public health partnerships, about how the platform — which reaches 2 billion people monthly — has been working with health systems like the Mayo Clinic and...

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Topics: Interview / Q&A, Patient / Consumer, Provider, Social Media, Technology, Trends
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