Pharmaceutical Executive September 15, 2021
In this Q&A, Jacob Bernstein, Director and Head, Medical Communications Strategy at epocrates, a mobile medical reference app that provides current safety, diagnostic, and treatment information for healthcare professionals, talks about the changes in the pharma marketing landscape, particularly around marketing content surrounding telemedicine consultations.
Pharm Exec: The pandemic has disrupted nearly every industry. What are some of the challenges and opportunities that have emerged for pharma marketers?
Jason Bernstein: The overall consensus is that personalized marketing has never been more important than it is today, a time when healthcare professionals and patients carefully navigating their new reality. While their primary target audiences are adjusting to the lack of personal touch between each other, the field force and marketing personnel...
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