RamaOnHealthcare September 12, 2025
SCAN’s “Health Insurance Is Broken” Campaign
Today, RamaOnHealthcare talks with Dr. Sachin Jain, CEO of SCAN Group and SCAN Health Plan, not-for-profit organizations focused on improving care for older adults by meeting their needs throughout the aging process.
Dr. Sachin Jain, CEO of SCAN Group and SCAN Health Plan
Rama On Healthcare (ROH): Sachin, SCAN’s new campaign makes a bold claim: “Health Insurance Is Broken.” What inspired this message?
Sachin Jain (SJ): We wanted to speak the truth that millions of Americans—especially older adults—already know. Health insurance is frustrating. Long hold times, confusing coverage rules, unexpected pharmacy costs—these are daily realities. Our campaign is not just marketing; it’s a cultural statement. It’s about empathy, honesty, and being real with the people we serve.
Our campaign is not just marketing; it’s a cultural statement. It’s about empathy, honesty, and being real with the people we serve.
ROH: The press release says this campaign is “not just another Medicare ad.” What makes it different?
SJ: Too often, healthcare marketing paints an unrealistic picture. We’re choosing radical candor instead. We’re naming the problem and inviting others to do the same. That’s how change in the healthcare industry will begin. We’re not afraid to say our baby is ugly if it means we can make it better.
We’re naming the problem and inviting others to do the same.
ROH: How has the campaign been received?
SJ: A member wrote to me and said, “SCAN was just right on the money. They didn’t bash any other insurance companies. They said, ‘We know you’re frustrated. We’re going to help you.’ And I thought, yes. You are.” 42% of Medicare beneficiaries report delaying or skipping care due to cost or coverage gaps. People get it.
ROH: What about your competitors?
SJ: Some competitors actually responded to a recent LinkedIn post and said, “We’re not broken.” All I can say is—denial is not a strategy in 2025.
Consumers want more honesty. More candor. Actually, forget what they want—they deserve it.
The first step to fixing anything is admitting it’s broken. If you’re not comfortable enough to say our industry needs a reboot, you’re not listening to what consumers are telling us. Or worse, you just don’t care.
The first step to fixing anything is admitting it’s broken.
We’re all part of a system that too often ignores the immediate needs of our members. The faster we admit that, the faster we can start making it better.
ROH: SCAN is a nonprofit. How does that shape your approach to this campaign?
SJ: Being a nonprofit gives us the freedom to prioritize truth over shareholder returns. We’re not here to maximize profit—we’re here to serve. This campaign reflects our roots, going back to the “12 Angry Seniors” who founded SCAN in 1977. They were frustrated by the system. We’re channeling that same energy today.
Being a nonprofit gives us the freedom to prioritize truth over shareholder returns.
About Sachin Jain
Sachin (pronounced SUCH-in) Jain is President and CEO of SCAN Group and SCAN Health Plan, where he has led a transformative period of growth and performance. Under his leadership, SCAN has grown its membership, expanded into new markets, and achieved record revenue—while maintaining industry-leading member satisfaction and quality ratings.
Since joining SCAN, Dr. Jain has diversified the organization’s portfolio beyond traditional Medicare Advantage, launching new ventures in care delivery, home-based services, and complex care management. These initiatives have not only opened new revenue streams but have also positioned SCAN as a national innovator in senior care.
Previously, Dr. Jain was CEO at CareMore Health and Aspire Health, where he scaled integrated care models and drove significant improvements in cost, quality, and patient outcomes. A former Chief Medical Information and Innovation Officer at Merck and senior advisor to the Obama Administration, he blends business acumen with deep policy and clinical expertise.
Known for turning vision into execution, Dr. Jain has led organizations at scale, navigated complex regulatory environments, and drove growth while staying mission-aligned. He is widely recognized as a next-generation health care leader with strategic depth and operational discipline.
He is a native of New Jersey, but presently resides in Los Angeles, California with his wife and their Shepherd-Husky mix, Kogi. He’s a mediocre tennis and piano player and aspiring farmer.