KevinMD January 17, 2026
As major public health agencies such as the Centers for Disease Control and Prevention (CDC), the Department of Health and Human Services (HHS), and state health departments face reductions in scope and resources, a unique opportunity arises for health insurers to take a leading role in improving public health, while also enhancing their own reputations and financial sustainability.
Consider tobacco use, the leading cause of preventable death in the United States, contributing to an estimated 490,000 deaths annually and accounting for over 11 percent of national health expenditures. Some organizations, like Kaiser Permanente Northern California, have made impressive strides in tobacco cessation and publish their results. Most health insurers supply coverage for treatment as required by law but do not...
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