McKinsey August 8, 2022

Because of digital and sustainability trends, R&D organizations are facing an increasingly complex landscape. Developing the necessary organizational structures and capabilities is urgent.
Product development is in the process of a significant transformation. In December 2020, following in the footsteps of the European Commission, the Japanese government announced that it would position digital and green initiatives as the driving forces for economic recovery from the COVID-19 pandemic. Many companies have acknowledged the government’s announcement by setting ambitious targets, and R&D organizations are addressing a range of development areas and methods to help achieve these goals.

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