CNBC October 7, 2019
Devoted Health, a start-up health insurer targeting seniors with its private Medicare plans, says it is the first to offer Apple Watch as a fitness benefit to its members.
Devoted, which was founded by brothers and serial entrepreneurs Todd and Ed Park, is attempting to differentiate itself in an increasingly crowded market of Medicare Advantage plans through its focus on “world class technology,” according to its website. Devoted was valued at $1.8 billion when it raised $300 million about a year ago. The company will offer up to $150 off the cost of an Apple Watch for its members.
More than 20 million Americans over the age of 65, and growing, are currently enrolled in a Medicare Advantage program. These...
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